Reynolds Tobacco Campaign to Promote Camel Snus

Published on March 17th, 2011 11:20

Recently R.J. Reynolds Tobacco Co. has started a campaign promoting Camel Snus as a possible New Year’s Resolution product for smokers.

This is the company’s first campaign of this kind that is aimed to support smokers to switch to Camel Snus. “Very often adults decide to stop smoking namely in this time of the year. That is why for those who make this attempt and who still want to get pleasure from tobacco, we produced a unique product,” said David Howard, a Reynolds spokesman. As stated, Bill Godshall, chief director of SmokeFree Pennsylvania, Reynolds is the first leading U.S. tobacco manufacturer to support smokers to kick the habit by convincing them to switch to a smokeless product. “In 2011 smoke-free resolution we encourage smokers who want to stop using tobacco,” Howard stated. “If you are looking for smoke-free and drama-free tobacco pleasure, Camel Snus is your best choice,” the advertisement’s text reads.

camel snus

The advertisement also has a large warning that “smoke-less tobacco product builds up a tolerance.” “Drama-free” is aimed at those adults who want to smoke in restaurants, bars or other social venues where smoking is prohibited, according to Howard. “Reynolds must stop their sly marketing of tobacco products in ways that are aimed to discourage smokers from kicking the habit and keeping them addicted to nicotine. Their advertisements are tacking advantage of people who want to stop smoking once and for all. In case a smoker will switch to smokeless product it will be more difficult to quit in the future,” declared Matt Myers, the president of the Campaign for Tobacco-Free Kids. Snus is sold in a small pouch that is placed the lip and gum. These products are pasteurized and not fermented, and hold less moisture and salt than dipping tobacco. Though Reynolds didn’t state the price of Camel Snus, the price is similar to a premium quality pack of cigarettes, which usually constitutes $4 to $4.50.

A lot of anti-smoking advocates demand U.S. Food and Drug Administration (FDA) to permit the advertising of smokeless tobacco as less dangerous than regular cigarettes if such statements can be proven by means of a research. For instance, a study of smokers aged 18-70 conducted several months ago by the Tobacco Use Research Center of the University of Minnesota, demonstrated that quit rates for Camel Snus can be comparable to data collected with nicotine replacement therapy.

A special study is needed in order to find out if the use of smokeless tobacco products can be the best way to smoking cessation, especially among those smokers who couldn’t quit the habit with pharmacotherapies. A lot of anti-smoking advocates are against of this marketing because this brand is targeting teenagers. It was found out that the use of smokeless products is increasing among 10th and 12th graders, including at 16% among 12th-grade boys. “In case a smokeless product decreases the risk of disease, but leads to more people using tobacco, it could result in more deaths,” Myers stated.

By Joanna Johnson, Staff Writer. Copyright © 2011 All rights reserved.

Related tags: reynolds american | camel | camel brand | marketing | tobacco advertising

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