British American Tobacco Korea Decided to Stop Selling Lucky Strike

Published on June 17th, 2015 00:00
British American Tobacco Lucky Strike

British American Tobacco (BAT) Korea, the second major tobacco company in Korea, made a decision to halt sales of Lucky Strike, its most well known brand, so as to concentrate on the sales of its other popular cigarettes like Dunhill and Kent.

Cigarette makers are halting the sale of not so popular products because of latest difficulties caused by government-mandated boosts in cigarette prices.

Lucky Strike one time dominated the Korean market after it was exposed to international competition. Marlboro and Lucky Strike were one of the bestselling brands from the eighties until the early years of the new century. Even so, Lucky Strike’s share in terms of BAT Korea’s entire sales is right now less than 1 %, whereas Dunhill and Kent represent over 80 % of sales. BAT Korea explained that it would also cease the sales of 14-cigarette packages known as Dunhill Compact.

Japan Tobacco International (JTI) Korea has also announced about its plans to stop sales of its Mevius LSS light and Camel Silver brands, and four Winston versions. Dunhill has been a real rareness at stores as they have been available for 2,700 won (US$ 2.40) ever since BAT Korea was the last to inform the Ministry of Strategy and Finance about its price raise.

BAT Korea reported on January 6 that it has lastly revealed its price raise, and upgraded some of its Dunhill brands. Staring January 13, four upgraded kinds of Dunhill will be available for 4,500 won (US$ 4). KT&G and Philip Morris Korea released the increase of the prices of their cigarettes on December 24, 2014.

By Kevin Lawson, Staff Writer.
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