Camel Dissolvable Tobacco become under Criticism from Scientists
A study carried out by an independent research group for the Journal of Pediatrics has shown that smokeless dissolvable tobacco products bear many risks, besides their appearance, which according to some scientists attracts children by looking like candies.
During the study, the research group examined RJ Reynolds’ Camel Dissolvables: Strips - mint-flavored products that are put on the tongue and dissolving within 3 minutes; Sticks – resembling toothpicks, mellow-flavored products placed between lip and gum and lasting for over 10 minutes; and Orbs - mellow and mint spheres, dissolving for nearly 15 minutes.
These products are very easy and convenient to use, and each product in the pack contains a certain dosage of nicotine, which according to the critics, is enough to make consumers addicted to them. Dr. Connolly, the author of the study, stated that such small dosages of nicotine that are contained in particular dissolvable products are easy to bear for teenagers, which could lead to nicotine addiction coming much earlier in comparison to cigarettes.
Currently, Camel Dissolvables are on test-markets in three locations across the nation: Indianapolis, Portland and Columbus. RJ Reynolds has already modified the blend for Camel Orbs and the packaging for Camel Sticks.
RJ Reynolds officials claim that their innovative dissolvable products are only intended for adult consumers; however, critics state that the company’s marketing strategy includes appealing to adolescents and younger adults.
According to Dr. Connolly, Camel dissolvable products closely resemble candy, and the package of these products is very colorful and catchy, so it is highly regrettable that the manufacturer has decided to put toxic tobacco products into such packaging. Even if the manufacturer claims the product is not marketed to adolescents, it still could seem attractive to them.
Camel Orbs are selling in child-proof packs in order to make it clear for the critics that the product is not advertised to adolescents. Nicotine is one of the most toxic and poisonous substances known to mankind. Whereas the major part of nicotine is eliminated during the process of burning the cigarettes, there is no scientific evidence about its behavior in smokeless tobacco. Still, many scientists state that smokeless tobacco products may deliver much more nicotine than conventional cigarettes. While cigarettes generally contain approximately 1mg of nicotine each, smokeless dissolvable products can release from 0.6 to 3mg of nicotine each.
According to the legislation adopted by the Congress in 2009, the U.S. Food and Drug Administration should examine the dissolvable products within 24 months and, depending on the results, the products could either be banned, permitted for sales or their content changed. Dr. Laurence Deyton, director of the FDA’s Center for Tobacco Products said that they are highly concerned that delicious flavors, candy-like packages and convenient size could be highly attractive for adolescents.
In conformity with the aforementioned legislation, the FDA has to review the dissolvable products shortly after examining the effects of menthol cigarettes, the first priority for the Agency. In March, RJ Reynolds provided the FDA with the required information about their dissolvable products, complying with the federal law.
By Kevin Lawson, Staff Writer. Copyright © 2010 TobaccoPub.com. All rights reserved.
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